On March 16, 1966, at 704 East Broadway in Anaheim, California, brothers Paul Van Doren and James Van Doren, Gordon C Lee, and Serge D'Elia opened the first Vans store under the name The Van Doren Rubber Company. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as "Authentic". The company displayed three styles of shoes, which were priced between US $2.49 and US$4.99, but on the opening day, the company had only manufactured display models without any inventory ready to sell—the store rack boxes were actually empty.
The Golden Coast Authentic, the original and now iconic Vans style, features a simple low top, lace-up profile with sturdy canvas uppers, metal eyelets, and signature rubber waffle outsoles.
The Vans company is in its 51st year and has overcome many trials, from filing for bankruptcy protection in 1984 to becoming the first in history as the largest single action sports brand in the world and the first company rooted in skateboarding to achieve this level of success with over $1 billion dollars in annual global sales. From skateboards to surfboards to snowboards to slip-ons to mountain boots Vans has staked their claim in more than just fashion and skateboarding. They are part of numerous art campaigns globally to help raise money to keep funding programs for the youth of today to always keep creating. I would say that in more ways than we can count the Vans philosophy of "Off The Wall" can play out well to all those in favor.