Making more sustainable fashion choices available, affordable and attractive to as many people as possible. That's what H&M Conscious is all about. H&M strives to be able to offer the latest trends and the possibility of exploring your own personal style - in a conscious way.
The trend of sustainable, environmentally friendly and ethical products is constantly growing. Not the least in the fashion industry. This opens opportunities to further strengthen their customer offering by adding sustainability value to our products. H&M wants to make sure their customers are proud of what they wear and their colleagues around the world to feel proud of where they work. Our planet is facing scarcity issues on many fronts and far too many people live in poverty. Clean water, climate change, textile waste and wages and overtime in supplier factories are some of the key challenges in the fashion industry.
This is why H&M Conscious was created. With seven commitments at heart, Conscious is the name for everything they do for a more sustainable fashion future. Hundreds of Conscious Actions – big and small, short- and long-term – are dedicated each year to make sure these commitments are put into practice. The Conscious fashion collection is just one of the many examples of what we do for a more sustainable fashion future.